Last week I wrote the first half dozen rules for writing better fundraising letters this fall. I based it in part on an excellent book that Jeff Brooks wrote several years ago that I wish I had written: A Fundraiser’s Guide to Irresistible Communications. This post has the...Read More
Jeff Brooks wrote a book several years ago that I wish I had written: A Fundraiser’s Guide to Irresistible Communications. If you haven’t read it, find a copy and read it before you draft this fall’s fundraising letters. The writing may not come any easier, but it will be more...Read More
“So I notice that you include ‘Marketing’ on your list of practice competencies. Could you do a workshop for us on Marketing in the Digital Age?” I’ll bet I get two or three requests each year to do a workshop like this, and for the most part, I politely turn them down....Read More
Development for Conservation helps conservation organizations raise more money from individual members and donors by improving renewal, upgrade, cultivation, and major gift development systems.