In the mid-1990s, I was playing around with the idea that we could ask people to join The Nature Conservancy’s Oregon Field Office with annual gifts of $1,000. (My colleagues around the country were skeptical. “No one will give you $1,000 through the mail!” they said.)...Read More
Are you keeping track of your lapsed members? This is one of those five-Wednesday months I referred to in April (See Renewing Lapsed Members). And that means it’s a good time to review where you are with your 2015 renewals. Looking back on all the individuals who gave you money...Read More
Many land trusts use Board members or other volunteers to write personal messages on select fall appeal letters. The note conveys that we all know this is a form letter, but at least one person is paying special attention to how you, in particular, respond. If you are one of...Read More
Development for Conservation helps conservation organizations raise more money from individual members and donors by improving renewal, upgrade, cultivation, and major gift development systems.