We use numbers all the time in our written communications. We depend on them to communicate size and volume – and weight in hopes that they convey importance. Most of the time, however, they simply serve as filler. 20,000 volunteer hours 500 school kids 300-acre...Read More
It seems like such an obvious idea. Why didn’t I learn this trick 25 years ago? I learned what little I know about Communications Planning from the Marketing Director of the Portland (Oregon) Zoo in about 1991, when I was working for The Nature Conservancy. As a planned...Read More
Several of my clients and former clients are trying to hire development staff. Need a job? Regardless, the matchmaking is not really working. How do you find the right person? Do you hire experience? Or do you hire untrained talent? I’ve written about this before. (See How to...Read More
Development for Conservation helps conservation organizations raise more money from individual members and donors by improving renewal, upgrade, cultivation, and major gift development systems.