“Stop looking for rich people,” says fundraising author Andy Robinson. “Look for people you know. We’re surrounded by donors—they’re our neighbors.” OK, so that’s mostly true. If we were Harvard, and setting our sights on raising $6.5 billion, we’d be looking for rich people....Read More
When I was in charge of the membership program at one of The Nature Conservancy’s chapter programs, all of our $100+ membership renewals were done by hand. I used a four-notice system starting with a first notice mailed two months before their renewal month and three...Read More
Let’s say you’re a relative newcomer to the land trust. You muster your courage and get a meeting, over lunch, with a donor you understand to be a key opinion leader in the organization. Turns out, you learn later, she was a founding director, served 16 years on the board...Read More
Development for Conservation helps conservation organizations raise more money from individual members and donors by improving renewal, upgrade, cultivation, and major gift development systems.