Unlike renewal letters, appeal letters ARE complicated. Renewal letters are short and to the point. The essential “case” for giving is that they gave last year and the year before. It’s time to “renew.” When you’re writing to people whom you need to convince – to join,...Read More
Unlike recruitment and appeal letters, (See A Dozen Rules for Writing Better Fundraising Letters), renewal letters aren’t complicated. They are short and to the point. The essential “case” for giving is that they gave last year and the year before. In fact they’ve given...Read More
Dear Mr. Allen, Thank you very much for your gift to the Land Trust. With more than 15 conservation projects in the works this year—including the 25-acre Oak Woods project in Green County and three productive farms around the area—we truly appreciate your help! Blah, blah,...Read More
Development for Conservation helps conservation organizations raise more money from individual members and donors by improving renewal, upgrade, cultivation, and major gift development systems.