These last few weeks, I’ve been writing about membership systems based on a question posed by “Shannon.” Shannon worries that people don’t like to be reminded of their renewal and asks how many times we should “pester” them before giving up. You can read my answers here and...Read More
Last week, I answered Shannon’s question about how many times we should “pester” a donor before giving up. The answer: You should send enough letters (or emails or phone calls) to achieve a renewal rate between 70 and 75 percent. You might be aiming a little lower if you’ve...Read More
Q: How many times should you pester a donor? A few days ago, “Shannon” asked the above question. It’s a good one and I will answer it fully in this and the next few posts. But I will also address the larger issues around membership systems: recruitment, renewal, and membership...Read More
Development for Conservation helps conservation organizations raise more money from individual members and donors by improving renewal, upgrade, cultivation, and major gift development systems.