Jeff Brooks wrote a book several years ago that I wish I had written: A Fundraiser’s Guide to Irresistible Communications. If you haven’t read it, find a copy and read it before you draft this fall’s fundraising letters. The writing may not come any easier, but it will be more...Read More
“So I notice that you include ‘Marketing’ on your list of practice competencies. Could you do a workshop for us on Marketing in the Digital Age?” I’ll bet I get two or three requests each year to do a workshop like this, and for the most part, I politely turn them down....Read More
A few years ago in mid-November, a client asked me whether they could just use the same appeal letter they used last year. That appeal letter had done reasonably well and had surpassed the fundraising results from previous years. The letter and package were attractive, and the...Read More
Development for Conservation helps conservation organizations raise more money from individual members and donors by improving renewal, upgrade, cultivation, and major gift development systems.