Last week, I answered Shannon’s question about how many times we should “pester” a donor before giving up. The answer: You should send enough letters (or emails or phone calls) to achieve a renewal rate between 70 and 75 percent. You might be aiming a little lower if you’ve...Read More
Q: How many times should you pester a donor? A few days ago, “Shannon” asked the above question. It’s a good one and I will answer it fully in this and the next few posts. But I will also address the larger issues around membership systems: recruitment, renewal, and membership...Read More
Quick. What is the single most important thing you could change about your fall fundraising letter that would make the most difference in your returns? Adding a PS note? Nope. Writing a longer letter? Nope. Finding a matching gift? Offering a T-shirt premium? Embedding a photo?...Read More
Development for Conservation helps conservation organizations raise more money from individual members and donors by improving renewal, upgrade, cultivation, and major gift development systems.