So did you write your appeal letters in February? Got a good idea for your renewal and Fall Appeal letter campaigns? Have you considered doing a Spring Appeal? I’ve played around with spring appeal letters since my early days with The Nature Conservancy, and I can share...Read More
Unlike renewal letters, appeal letters ARE complicated. Renewal letters are short and to the point. The essential “case” for giving is that they gave last year and the year before. It’s time to “renew.” When you’re writing to people whom you need to convince – to join,...Read More
Unlike recruitment and appeal letters, (See A Dozen Rules for Writing Better Fundraising Letters), renewal letters aren’t complicated. They are short and to the point. The essential “case” for giving is that they gave last year and the year before. In fact they’ve given...Read More
Development for Conservation helps conservation organizations raise more money from individual members and donors by improving renewal, upgrade, cultivation, and major gift development systems.