Featured

Sustainable Organizations Teach Financial Literacy

Posted by on Feb 20, 2018 in Board Development, Featured | 2 comments

Sustainable Organizations Teach Financial Literacy

I have long been critical of Land Trust Alliance’s Standards and Practices, because they focus too heavily on policies and compliance and too little on sustainability. It’s fine that you have a conflict of interest policy and that you monitor each of your 35 conservation easements every year like clockwork, but having only six Board members and 100 members is a problem. It’s not sustainable. Compliance with minimum standards of land trust behavior is critically important, but organizations feeling that everything is hunky dory because they are compliant – or even accredited – is folly....

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Using Social Media to Recruit New Members

Posted by on Feb 13, 2018 in Featured | 0 comments

Using Social Media to Recruit New Members

One of the people I met this last year at Rally was the Corporate Partnerships Manager for Access Fund, a national organization dedicated to protecting access for climbers to some of the nation’s best rock walls. She told me that Access Fund had completely stopped using Direct Mail to recruit members and had completely stopped buying mailing lists as a result. They were using 100% social media, growing like crazy, and spending far less money than they had before. I was interested. So I followed-up last week with the person who directs their recruitment marketing and got the fuller story. I...

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Adaptive Management and Membership Models

Posted by on Feb 6, 2018 in Featured, Membership | 0 comments

Adaptive Management and Membership Models

For the past few weeks, I’ve been exploring the five-year value of new members. How much is a New Member Worth? The 45% Percent Solution. I’ve received data points now from eleven different organizations. THANK YOU! to all who have participated. The range of experience is from $139 to $817. The median is about $400. The question I’d like to explore this week is so what? The thing about KPIs (Key Performance Indicators) or metrics is that the exercise of collecting the information is not the point. Using information to modify your behavior is. Here, we are called upon to think like a Range...

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The 45% Percent Solution and Other Ideas for Improvement

Posted by on Jan 30, 2018 in Featured, Membership | 1 comment

The 45% Percent Solution and Other Ideas for Improvement

I started last week’s post with a request. In preparation for a possible Rally presentation, I asked you about the value of your membership using one simple calculation: First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. Now add up what that group has given to your organization – as a group – since then. Send those two numbers to me – the number of donors and the total amount they have given. The email address is David (at) DevelopmentForConservation (dot) com. That’s it. Pretty simple. By the...

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How much is a New Member Worth?

Posted by on Jan 23, 2018 in Featured, Membership | 1 comment

How much is a New Member Worth?

I want to start this week’s post with a request. Land Trust Alliance has published its presenter deadline for the 2018 conference as February 20th. I’d like to do a session this year about the value of membership, and investing in building membership. You can help, and I’m asking that you do. Here’s what I need: First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. Now add up what that group has given to your organization – as a group – since then. Send those two numbers to me – the number of...

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Cultivating Top Donors

Posted by on Jan 16, 2018 in Donor Cultivation, Featured, Plans and Budgets | 2 comments

Cultivating Top Donors

I’m working with three clients right now who are each planning for 2018 cultivation of top prospects. January is an ideal time to do this exercise. Most of these prospects (not all) will be solicited in the Fall, and right now we have 9 or 10 months in which to plan meaningful engagement that will help them say Yes! later. My top prospects include just about anyone who will be singled out for special cultivation attention. In other words, not treated simply as a group. One client is working with more than 100 such prospects. The other two are working with about 50 each. The number doesn’t...

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