Membership

Adaptive Management and Membership Models

Posted by on Feb 6, 2018 in Featured, Membership | 0 comments

Adaptive Management and Membership Models

For the past few weeks, I’ve been exploring the five-year value of new members. How much is a New Member Worth? The 45% Percent Solution. I’ve received data points now from eleven different organizations. THANK YOU! to all who have participated. The range of experience is from $139 to $817. The median is about $400. The question I’d like to explore this week is so what? The thing about KPIs (Key Performance Indicators) or metrics is that the exercise of collecting the information is not the point. Using information to modify your behavior is. Here, we are called upon to think like a Range...

Read More

The 45% Percent Solution and Other Ideas for Improvement

Posted by on Jan 30, 2018 in Featured, Membership | 1 comment

The 45% Percent Solution and Other Ideas for Improvement

I started last week’s post with a request. In preparation for a possible Rally presentation, I asked you about the value of your membership using one simple calculation: First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. Now add up what that group has given to your organization – as a group – since then. Send those two numbers to me – the number of donors and the total amount they have given. The email address is David (at) DevelopmentForConservation (dot) com. That’s it. Pretty simple. By the...

Read More

How much is a New Member Worth?

Posted by on Jan 23, 2018 in Featured, Membership | 1 comment

How much is a New Member Worth?

I want to start this week’s post with a request. Land Trust Alliance has published its presenter deadline for the 2018 conference as February 20th. I’d like to do a session this year about the value of membership, and investing in building membership. You can help, and I’m asking that you do. Here’s what I need: First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. Now add up what that group has given to your organization – as a group – since then. Send those two numbers to me – the number of...

Read More

Planning for Year-End

Posted by on Dec 19, 2017 in Donor Cultivation, Featured, Membership | Comments Off on Planning for Year-End

Planning for Year-End

Happy Holidays everybody! I hope that the season finds you warm and comfortable, surrounded by family and good food. I spent the past week sending out Holiday messages to land trust friends and clients all over the country. A lot of them by email. And I was impressed by the number of emails that came back right away with Out-of-Office replies. It reminded me of a post that I wrote in2015.   It is still relevant today, so I’ve reprinted it, only slightly updated, here.   *     *     *     *     *     *     *     *   Let’s say that I’m a donor who wants to give a gift of...

Read More

The Search for Renewal

Posted by on Dec 5, 2017 in Featured, Fundraising Letters, Membership | Comments Off on The Search for Renewal

The Search for Renewal

Among the data points I get back from my website each week is the number of “page hits” I get from the top twenty or so most popular pages. The most popular page right now is a 2015 post of Writing Renewal Letters. And it has been for about the last month. If the popularity of that page somehow reflects how many of you are spending your time in November and December, let me point out that one of the points of that post was a recommendation to write your renewal letters for the year in February. Get that activity out of the end-of-year flurry! Let me also provide this quick reminder primer:...

Read More

A Sweet Spot

Posted by on Sep 5, 2017 in Donor Cultivation, Featured, Membership | 1 comment

A Sweet Spot

Quick Question: How would you go about doubling your operating revenue in the next five years or so? In a recent Learning Center thread, a writer asked for information about membership numbers and growth rates. She explained that she was “not wanting to promise wildly inaccurate numbers and also want to know what type of growth rate for which to realistically aim.” Several people, including me, responded with experience and ideas – all of which were helpful for the question she asked. But was she asking the right question? I was reminded of the story of a person climbing a ladder. S/he was...

Read More