Posts Tagged "Capital Campaigns"

One Capital Campaign Norm You Should Pay Attention to and Why

Posted by on Sep 26, 2017 in Capital Campaigns, Featured | Comments Off on One Capital Campaign Norm You Should Pay Attention to and Why

One Capital Campaign Norm You Should Pay Attention to and Why

Don’t go public until you have 75-80% of the money. Think about the actual campaign experience in the early days of a campaign. You’ve raised 24, then 40, then 50% of the money. It’s coming much easier than you expected. Sure, some prospects are saying NO, and others are blanching at the ask amount before they give something less. But overall, the experience is positive. People love you. They love hearing about the project. And they are giving money! Lots of money! As difficult as it has been to screw up your courage to ask, the success has been both exciting and rewarding. So, your instinct...

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