Posts Tagged "Communications"

How will Tax Reform Affect Donor Giving in the Future?

Posted by on Dec 26, 2017 in Donor Cultivation, Featured | 3 comments

How will Tax Reform Affect Donor Giving in the Future?

First of all, I hope that your holiday celebration was warm and cheerful and surrounded by family and good food. Mine certainly was, and I am grateful. I’m getting more than a few requests for help thinking through the potential changes in the charitable giving landscape due to the tax reform package Congress passed last week. Before I attempt to do so, let me first disclaim that: I am not an attorney, and I have not actually waded through the 500-or-so-page tax document (the same could likely be said for many members of Congress). So, what follows is based on what I’ve read and applied to...

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How’s that YouTube Channel Coming?

Posted by on Nov 21, 2017 in Communication, Featured | 7 comments

How’s that YouTube Channel Coming?

If you have not done so recently, go to Google (the number one search engine in the world) and type in the name of your land trust. See what comes up. Were you first on the resulting list? Were you on the first page? Now go to the number two search engine in the world. Do you know what it is? Hint: it’s YouTube. Repeat the exercise: type in the name of your land trust. See what comes up. Were you first on the resulting list? Were you on the first page? The fact that YouTube is second should not come as a surprise to anyone by now. If you were surprised, check out this infographic (from a...

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Because Words Matter

Posted by on Oct 10, 2017 in Communication, Featured | Comments Off on Because Words Matter

Because Words Matter

Back in June, I wrote about two words – Educate and Protect – that we use all the time and should probably reconsider. You can find the full post here: Othering. “The underlying frame of reference is that the public doesn’t know what’s good for them or what solutions might be out there for their particular issues and problems. We do! We have science and technology and GIS, and together with two scoops of hubris, we’re well positioned to show them exactly what to do in their own best interest. They just need to be educated.” This week, I’ll add two more words I think we should revisit – Major...

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Will Your Fall Appeal Get Hit by a Hurricane?

Posted by on Sep 19, 2017 in Featured, Fundraising Letters | Comments Off on Will Your Fall Appeal Get Hit by a Hurricane?

Will Your Fall Appeal Get Hit by a Hurricane?

Last year’s fundraising appeal challenges had names: Trump and Clinton. We watched as money poured into not only the presidential race, but lots of House and Senate races as well. And at least prior to November 8, we wondered how the election would affect year-end fundraising. Were donors going to keep giving to us also? On November 9, we started worrying about how the election results might affect fundraising. Planned Parenthood received 80,000 donations in the three days following the election. ACLU raised more than $24 million online. Meals on Wheels and Sierra Club weren’t far behind....

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Three Short Takes to Get You Thinking This Fall

Posted by on Sep 12, 2017 in Communication, Featured, Foundations | Comments Off on Three Short Takes to Get You Thinking This Fall

Three Short Takes to Get You Thinking This Fall

Short Take #1 – Crafting newsletter headlines and email subject lines “On average, five times as many people read the headline as read the body copy.” – David Ogilvy   In a blog post from last February, Claire Axelrod listed five ideas for writing more effective headlines and email subject lines. I suggest you read the entire article, 5 Proven Content Strategies to Convert More Nonprofit Customers to Donors, but here’s the gist: Testimonial – use a direct quote from a donor or a landowner to draw the reader into the article or email. “I just couldn’t imagine condos there”...

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