Posts Tagged "Donor Cultivation"

Five for Five at Five

Posted by on Oct 17, 2017 in Donor Cultivation, Featured | 2 comments

Five for Five at Five

“Mary” was 92 years old when I met her. She was giving the land trust $25,000 each year and was the largest donor by far. And she knew it. She was naturally worried about what would happen to the land trust when she passed away. So I suggested that she endow her annual gift. “Five for five at five,” I told her. “Give five times your annual gift – $125,000 – each year for five years. The land trust will pull the first $25,000 each year as a continuation of your annual gift. And they’ll invest the rest. After five years, they will have a $500,000 endowment fund – just the right amount to endow...

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Because Words Matter

Posted by on Oct 10, 2017 in Communication, Featured | Comments Off on Because Words Matter

Because Words Matter

Back in June, I wrote about two words – Educate and Protect – that we use all the time and should probably reconsider. You can find the full post here: Othering. “The underlying frame of reference is that the public doesn’t know what’s good for them or what solutions might be out there for their particular issues and problems. We do! We have science and technology and GIS, and together with two scoops of hubris, we’re well positioned to show them exactly what to do in their own best interest. They just need to be educated.” This week, I’ll add two more words I think we should revisit – Major...

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A Sweet Spot

Posted by on Sep 5, 2017 in Donor Cultivation, Featured, Membership | 1 comment

A Sweet Spot

Quick Question: How would you go about doubling your operating revenue in the next five years or so? In a recent Learning Center thread, a writer asked for information about membership numbers and growth rates. She explained that she was “not wanting to promise wildly inaccurate numbers and also want to know what type of growth rate for which to realistically aim.” Several people, including me, responded with experience and ideas – all of which were helpful for the question she asked. But was she asking the right question? I was reminded of the story of a person climbing a ladder. S/he was...

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Fish Ladders and Project Prospecti (or Maybe Prospectuses)

Posted by on Jun 27, 2017 in Donor Cultivation, Featured | 1 comment

Fish Ladders and Project Prospecti (or Maybe Prospectuses)

We were talking fish ladders. The problem was that many of the culverts on the river were set up too high. The culvert did a great job of moving water under the roadway without damaging the roadbed. It did a lousy job helping fish get upstream, because most of the year, the outlet was a full four feet above the surface of the stream. “We finished the ladder and within five minute a rainbow trout made its way up the ladder.” Whoa. Back up. Within 5 minutes? “Yeah. It’s like that fish had been waiting decades for this spot to get ‘fixed’ so it could spawn upstream.” OK – that’s compelling. We...

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Educating about Protection

Posted by on Jun 13, 2017 in Communication, Donor Cultivation, Featured, Uncategorized | 6 comments

Educating about Protection

Last week, I wrote about how two words – “educate” and “protect” – are used by land trusts in describing what they do but that serve to further distance themselves from the some of the same people they wish to serve – or at least partner with. (See Othering.) In response to the post, Carol asked, “Great article but what’s the solution?” This week’s post will help answer that question. One alternative to the word “educate” was offered by Lisa in another comment, “We use the term ‘engagement.’ How do you engage with your members, with your volunteers, with the public? It’s a two-way street. It...

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