Posts Tagged "Foundations"

Three Short Takes to Get You Thinking This Fall

Posted by on Sep 12, 2017 in Communication, Featured, Foundations | Comments Off on Three Short Takes to Get You Thinking This Fall

Three Short Takes to Get You Thinking This Fall

Short Take #1 – Crafting newsletter headlines and email subject lines “On average, five times as many people read the headline as read the body copy.” – David Ogilvy   In a blog post from last February, Claire Axelrod listed five ideas for writing more effective headlines and email subject lines. I suggest you read the entire article, 5 Proven Content Strategies to Convert More Nonprofit Customers to Donors, but here’s the gist: Testimonial – use a direct quote from a donor or a landowner to draw the reader into the article or email. “I just couldn’t imagine condos there”...

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What Makes a Good Letter of Intent?

Posted by on Jul 25, 2017 in Featured, Foundations | Comments Off on What Makes a Good Letter of Intent?

What Makes a Good Letter of Intent?

Many foundations use a pre-proposal system called a Letter of Intent, Letter of Inquiry, or simply LOI. They do this to save themselves – and you – the time preparing and reviewing complex proposals that are going nowhere. It’s a good system, but it places a heavy emphasis on the LOI – if you are successful, the foundation will invite the full proposal. But hey – no pressure, right? The LOI should be written to communicate at least three things: That you have researched the foundation and know the project fits their guidelines; That this is a real project with real outcomes that serve real...

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Development Planning from Scratch – Foundation Funders

Posted by on Oct 18, 2016 in Development Audit, Featured, Foundations, Plans and Budgets, Staff Development, Uncategorized | Comments Off on Development Planning from Scratch – Foundation Funders

Development Planning from Scratch – Foundation Funders

I’ve often thought that it would be a lot more fun to be a grant maker than a grant seeker. That may be true for a while, but let’s not get carried away with envy. I’ve talked with grantmakers who are overwhelmed with grant requests. For every $1 worth of grant they are able to make, there get anywhere from $2 to $10 worth of request. It may very well be that some of the rejections are made due to technical problems with the grant proposal or projects that lie outside the foundation’s priority focus areas. But many – too many – worthy projects are not funded simply because the foundation...

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Development Planning from Scratch – Corporate Funders

Posted by on Oct 11, 2016 in Communication, Development Audit, Donor Cultivation, Featured, Foundations, Membership, Plans and Budgets, Staff Development, Uncategorized | Comments Off on Development Planning from Scratch – Corporate Funders

Development Planning from Scratch – Corporate Funders

I doubt there is any donor segment more confusing to plan for than corporate/business. It’s confusing because of the stories we make up about why particular companies SHOULD give us money. It’s confusing because of United Way. It’s confusing because some companies are really outlets for individual philanthropy and others are dressed up to look like foundations. And it’s confusing because many board directors can visualize approaching a company for a donation much more easily than they can approaching an individual. In my Conservancy experience, I once solicited a company in central...

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Development Planning from Scratch – Corporate and Foundation versus Individual Donors

Posted by on Oct 4, 2016 in Development Audit, Donor Cultivation, Featured, Foundations, Plans and Budgets, Uncategorized | 1 comment

Development Planning from Scratch – Corporate and Foundation versus Individual Donors

In July of this year, I started a series of posts about Development Planning. Among other points I’ve made on the subject is an admonition not to confuse donor segments with activities. I’ve been building an imaginary spreadsheet for the plan with donor segments as the rows and activities as the columns. In other words, for your planning spreadsheet, you would NOT want your rows to look like this: Board Members Individual Donors Corporate Donors Foundations Annual Appeal Silent Auction Rather, you will want the Annual Appeal and the Silent Auction to be columns. In this way, each row is a...

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