Posts Tagged "Fundraising Appeal Letters"

PS Notes

Posted by on Aug 29, 2017 in Featured, Fundraising Letters | Comments Off on PS Notes

PS Notes

Two weeks ago, I wrote about how important the opening paragraph and the PS note were to the success of fundraising letters – because of the way people actually read them. (See The Hidden Fact That Will Change the Way You Write Appeal Letters.) Both last week and this, I’m on vacation, so I pre-programmed this post as a follow-up. Over the course of time, I join many organizations – always at the $50 level – specifically so I can see their fundraising material later. And I see a lot of bad and ugly – as well as quite a lot of good to great. Last week, I posted a series of opening lines that...

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