Posts Tagged "Fundraising Letters"

Will Your Fall Appeal Get Hit by a Hurricane?

Posted by on Sep 19, 2017 in Featured, Fundraising Letters | Comments Off on Will Your Fall Appeal Get Hit by a Hurricane?

Will Your Fall Appeal Get Hit by a Hurricane?

Last year’s fundraising appeal challenges had names: Trump and Clinton. We watched as money poured into not only the presidential race, but lots of House and Senate races as well. And at least prior to November 8, we wondered how the election would affect year-end fundraising. Were donors going to keep giving to us also? On November 9, we started worrying about how the election results might affect fundraising. Planned Parenthood received 80,000 donations in the three days following the election. ACLU raised more than $24 million online. Meals on Wheels and Sierra Club weren’t far behind....

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Opening Lines

Posted by on Aug 22, 2017 in Featured, Fundraising Letters | Comments Off on Opening Lines

Opening Lines

Last week I wrote about how important the opening paragraph and the PS note were to the success of fundraising letters – because of the way people actually read them. (See The Hidden Fact That Will Change the Way You Write Appeal Letters.) This week, I’m on vacation, so I pre-programmed this post as a follow-up. Over the course of time, I join many organizations – always at the $50 level – specifically so I can see their fundraising material later. And I see a lot of bad and ugly – as well as quite a lot of good to great. What I’ve collected here are some opening lines for appeals that I...

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