Are You Communicating Wins?
I read with interest this article from the Harvard Business Review, Three Ways to Turn Setbacks into Progress. The article builds on research from Teresa Amabile and Steven Kramer on the “power of small wins” in motivating employees. I read it thinking about motivating land trust donors. Here’s what Amabile and Kramer say: “The progress principle: Of all the things that can boost emotions, motivation, and perceptions during a workday, the single most important is making progress in meaningful work. And the more frequently people experience that sense of progress, the more likely they...
Read MoreNewsletters, Envelopes, and New Members
Last week, I posted about looking at gift memberships and member-get-a-member campaigns in a new way, and I offered some ideas about how to get the most out of these activities as “acquisition” tools. You can find that post here. This week, I have another membership acquisition strategy to tell you about: A Michigan-based land trust I recently audited overprints its newsletters by about 3,500. Then, using a significant amount of legwork on the part of the staff and several Board members, they distribute the extra copies throughout their service area. The response envelope stapled into the...
Read MoreDavid Allen, Development for Conservation LLC
I am a fundraising consultant who has devoted the majority of my professional career to the service of land conservation. This blog is intended to help conservation organizations and land trusts pursue excellence in all aspects of their conservation endeavors. I welcome your comments and feedback to these posts. 